Season One

AT17. Start-Up Mentality with Virginia’s Cindy Fredrick

What’s Up Trendsetters!

On this episode, I talk with Cindy Frederick, Associate Vice President, University of Virginia. Cindy is the 2020 Faculty Chair of the Summer Institute in Alumni Relations.

Today’s trend lines include:
– start-up mentality through COVID-19,
– providing resources for volunteers,
– and the power of the alumni professional community.

Quick Listening Guide
at 2:59 Career in Alumni Relations
at 6:03 UVa Office of Engagement
at 9:36 Startup mentality to overcome COVID 19
at 9:50 Believe You Can
at 11:01 Fight the Fear
at 11:21 Be nimble not perfect
at 14:03 Support the volunteers with platforms
at 14:35 150 virtual events, regional focus
at 22:25 Tenet of alumni relations: Stories increases the value of your institutions degree
at 27:42 Story about our community of practice

Cindy Fredrick is a respected leader with over 30 years of administrative experience in higher education and community-based organizations. Throughout her career, Cindy has been a champion for building community through mission-driven results, volunteer engagement, and philanthropic support.

Cindy currently leads the University of Virginia’s central engagement office for alumni, parents, and friends. A founding leader of UVA’s  Office of Engagement, created in 2006, her team has produced over 16,000 events, engaging thousands of constituents in the life of the University. In FY20, her office produced 1,000 events (20% virtual), registering over 63,000 constituents (50% virtual).  The Office of Engagement is the lead producer of all alumni engagement events at UVA, representing 67% of events and 54% of event registrations.

In her role as AVP, Cindy created an inclusive constituent engagement model for all alumni, parents, and friends, regardless of membership, affiliation, or donor status. She created a volunteer centered approach where alumni, parents, and faculty are key players in the design and delivery of engagement content.  Cindy oversees the central annual giving team, including the creation of The Virginia Fund, which raises financial support for Presidential priorities. She serves on the University Advancement senior leadership and the $5 billion capital campaign team.

Cindy previously served as President and CEO for Madison House, UVA’s award-winning volunteer service non-profit organization. Before her time at UVA, she held leadership positions with the Virginia coalition of sexual assault crisis centers, a start-up professional touring theatre for children, and long-term care facilities where she helped create the first Alzheimer’s unit in California.

A dedicated volunteer, she is the recipient of the Council for Advancement and Support of Education’s Crystal Apple Award for Teaching Excellence and has taught at over ten international conferences. Cindy is the current chair for the Institute for Alumni Relations, a former CASE District III board member, and co-chair for the 2015 conference. Board Chair appointments have included: Virginia Campus Outreach Opportunity League, Charlottesville Social Services Advisory Board, and Jefferson Area Board for Aging-Retired Volunteers.

Cindy holds a B.S.W. from Luther College and an M.Ed. from California State Sacramento. She is a recipient of UVA’s Champion Respect@ Award, a  member of the 2020 Advancement Leadership Lab, a graduate of Leadership Charlottesville, and a graduate of UVA’s Leadership in Academic Matters program.

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