Will COVID-19 Push Alumni Organizations To Go Viral? Barney Ellis-Perry | AT10 Alumni Trending Podcast

Sorry about the sound quality.Our guest is alumni relations and fundraising practitioner, Barney Ellis-Perry and today's trend line includes:Strategic Planning,Outcome Metrics,and how COVID-19 sparks a change in engagement.Barney Ellis-Perry is the former Senior Vice President in the Alumni Relations practice at Grenzebach Glier and Associates. A veteran of higher education advancement, Barney has over 25 years of experience in alumni relations and fundraising spanning education, non-profit and health care organizations. Barney is known for his ability to deliver unique and creative ideas with execution rooted in strategy. His vast experience covers all aspects of nonprofit work with expertise in strategic planning, board and constituent relations, campaign visioning and planning, marketing and branding, and in spearheading innovative and immersive alumni engagement strategies across various digital, social media and in-person platforms. Prior to GGA, Barney served as CEO of the University of California, Irvine (UCI) Alumni Association. During his tenure, Barney worked collaboratively with campus leaders and alumni volunteers to develop and implement a new vision and strategic plan for the University and the alumni endeavor. He also designed a system for tracking alumni engagement metrics, launched the Bridge Media program to improve online alumni and donor engagement, and led a re-branding of the organization. Under his leadership, alumni engagement increased from 7,650 to 10,533 from 2015 –2016 and reached 13,161 in 2017.Before his role at UCI, Barney held several fundraising and alumni relations positions during his 14-year tenure at the University of British Columbia (UBC), including Director of Alumni Engagement Campaign and Director of Alumni Relations. From 2000- 2005 he served as Strategic External Relations Officer at UBC Land & Building Services where he created Canada’s first campaign for aging university infrastructure. He also successfully designed, launched and co-ledStart an Evolution, the world’s first dual-goal campaign for a major university, with goals of raising $1.5 billion and of doubling active alumni engagement by 2015. In support of the campaign, he also conceived and led a ground-breaking social media campaign—your evolution—in 2011, connecting alumni with each other and the community through a collaborative online project-sharing platform. Under his direction, Alumni UBC met the campaign’s engagement goal a year early. Prior to UBC, Barney worked as a fundraiser for a number of large organizations and served as a founding partner in a fundraising consultancy for three years. From 1996-1999 he served as Director of Annual Giving at St. Paul’s Hospital Foundation of Vancouver where he created and executed the innovativeLights of Hope campaign and developed a major gift program for the Foundation. When not at work, Barney is an active volunteer at the local and national levels. In 2012, the Prime Minister of Canada and Queen Elizabeth II awarded him the Diamond Jubilee Medal for his social engagement and community service, most notably with Volunteer Canada.
  1. Will COVID-19 Push Alumni Organizations To Go Viral? Barney Ellis-Perry | AT10
  2. Focus, Focus, Focus with Chris Marshall | AT09
  3. "Your greater is coming!" with UNC's Timothy A. Minor | AT08
  4. The High Performing Alumni Office with Chris Vlahos | AT07
  5. Bonus – About Your Host | AT06
  • Barney Ellis-Perry | AT10

    What’s Up Trendsetters!

    Our guest is alumni relations and fundraising practitioner, Barney Ellis-Perry and today’s trend line includes:

    • Strategic Planning,
    • Outcome Metrics,
    • and how COVID-19 sparks a change in engagement.

    Articles by Barney on these topics:

    Showing Your Impact with Outcome Metrics

    Will COVID-19 Push Alumni Organizations To Go Viral?

    A quick episode guide:

    Bio

    Barney Ellis-Perry is the former Senior Vice President in the Alumni Relations practice at Grenzebach Glier and Associates. A veteran of higher education advancement, Barney has over 25 years of experience in alumni relations and fundraising spanning education, non-profit and health care organizations. Barney is known for his ability to deliver unique and creative ideas with execution rooted in strategy. His vast experience covers all aspects of nonprofit work with expertise in strategic planning, board and constituent relations, campaign visioning and planning, marketing and branding, and in spearheading innovative and immersive alumni engagement strategies across various digital, social media and in-person platforms. Prior to GGA, Barney served as CEO of the University of California, Irvine (UCI) Alumni Association. During his tenure, Barney worked collaboratively with campus leaders and alumni volunteers to develop and implement a new vision and strategic plan for the University and the alumni endeavor. He also designed a system for tracking alumni engagement metrics, launched the Bridge Media program to improve online alumni and donor engagement, and led a re-branding of the organization. Under his leadership, alumni engagement increased from 7,650 to 10,533 from 2015 –2016 and reached 13,161 in 2017.Before his role at UCI, Barney held several fundraising and alumni relations positions during his 14-year tenure at the University of British Columbia (UBC), including Director of Alumni Engagement Campaign and Director of Alumni Relations. From 2000- 2005 he served as Strategic External Relations Officer at UBC Land & Building Services where he created Canada’s first campaign for aging university infrastructure. He also successfully designed, launched and co-ledStart an Evolution, the world’s first dual-goal campaign for a major university, with goals of raising $1.5 billion and of doubling active alumni engagement by 2015. In support of the campaign, he also conceived and led a ground-breaking social media campaign—your evolution—in 2011, connecting alumni with each other and the community through a collaborative online project-sharing platform. Under his direction, Alumni UBC met the campaign’s engagement goal a year early. Prior to UBC, Barney worked as a fundraiser for a number of large organizations and served as a founding partner in a fundraising consultancy for three years.

    From 1996-1999 he served as Director of Annual Giving at St. Paul’s Hospital Foundation of Vancouver where he created and executed the innovativeLights of Hope campaign and developed a major gift program for the Foundation. When not at work, Barney is an active volunteer at the local and national levels.

    In 2012, the Prime Minister of Canada and Queen Elizabeth II awarded him the Diamond Jubilee Medal for his social engagement and community service, most notably with Volunteer Canada.

  • Chris Marshall | AT09

    What’s Up Trendsetters!

    Our guest is alumni relations consultant and practitioner extraordinaire, Chris Marshall and today’s trend line includes:

    • Strategic Planning,
    • Engagement Metrics,
    • and managing a volunteer board

    A quick episode guide:
    at 1:46 Consulting in a COVID World
    at 5:26 Coaching to Advancement Professional
    at 10:25 Marshall on Strategic Planning: Focus, Focus, Focus
    at 14:03 What business are we in?
    at 18:25 Return on Engagement: measuring the impact of your alumni program
    at 21:17 Augustinian wisdom: Don’t let perfect be the enemy of good!
    at 22:05 You vs Yesterday: Penn State’s R.I.P.S. metrics
    at 24:36 Volunteer Management: “You get the board you deserve”
    at 25:11 “A good board should have their noses in and their fingers out.”

    Bio
    Chris Marshall is a senior higher education advancement professional with 18 years of alumni relations and fundraising experience.

    He spent twelve years leading alumni relations programs at two top ranked national research universities – Lehigh University (seven years) and Cornell University (five years).

    Chris has five years of experience serving as an alumni relations consultant at one of the top philanthropic consulting practices in the United States – Grenzebach Glier and Associates (GG+A) where he served as Senior Vice President and Managing Director. While at GG+A, Chris led the Alumni Relations practice area and served as a consultant to over 100 clients around the world.

    Most recently, Chris has served for two years as President of Graduway North America. Graduway is the world’s leading provider of alumni networking and career mentoring software. Trusted by 750+ educational institutions to engage alumni and provide career guidance to students. The vision of the company is rooted in the belief that the alumni network is at the heart of improving philanthropy, employability, and enrollment.

    Chris has been highly successful in engaging the buy-in and support of key stakeholders in executing new initiatives with clients. He is a strategic planner, creative thinker, data-driven, and a consensus builder with a strong work ethic. He has proven success in guiding teams of all sizes in complex organizations.

    A bit about CMAC:
    CMAC is a full-service advancement consulting firm focused on the education sector. They bring extensive experience from our work with over 100 clients in higher education, independent schools, and non-profit organizations – see full client list. They specialize in alumni relations but offer consulting services in all advancement areas – see complete list of services.

    Website: https://www.cmac.me/

  • Timothy A. Minor | AT08
    #OnTrend with Tim Minor

    What’s Up Trendsetters!

    Our guest is Timothy A. Minor, Vice President for University Advancement at The University of North Carolina System, and today’s trend line includes:

    • The “Why” behind his passion for higher education,
    • The UNC System Advancement office
    • and Challenges presented by COVID-19.

    Here’s a quick listening guide:
    at 2:08 A career in advancement “is all about the WHY.”
    at 3:33 Advice for newcomers to the field, “Your greater is coming!”
    at 5:37 Campus Advancement vs System Advancement
    at 10:02 Navigating the political landscape of working with Board of Governors and General Assembly
    at 14:01 Return on Investment on advancement spending 7:1, 12:1, 16:1
    at 15:55 COVID-19 and The UNC approach
    at 18:00 Impact on campaigns in North Carolina
    at 18:55 COVID Creativity – Shout out to Nancy Bird (Penn State)
    at 20:26 Social equity through education and systemic racism conversations
    at 22:26 “at least for me, and I’m African-American, having these conversations and seeing the news everyday on what’s happening in America has brought out a little PTSD in me and some of the things that I have suppressed just to go about my day-to-day have started to leak out in other ways.”
    at 23:41 The final word on the state of the profession.

    Full Bio
    TIMOTHY A. MINOR

    Vice President for University Advancement | The University of North Carolina System

    Timothy Minor is the vice president for University Advancement for the University of North Carolina System.  He is responsible for administrative direction and support for external funding to meet the priority needs within the UNC multi-campus university which is composed of all 17 of North Carolina’s public institutions, including the NC School of Science and Mathematics, the nation’s first public residential high school for gifted students. 

    Prior to joining the UNC System Office, Timothy served as the associate vice chancellor for University Advancement at North Carolina A&T State University for five years where he led fundraising initiatives and day-to-day operations of A&T’s central development office.   Minor started his career in university development in 1994 at Emory University in Atlanta, Ga., followed by 12 years at UNC at Chapel Hill as a senior member of the Development Office, serving in various major gift director roles in the University’s $500 M Bicentennial Campaign and the university’s largest campaign, the $2.3 billion Carolina First Campaign that concluded in 2007.  He was appointed to the role as Associate Vice President at UNC System Office in September 2013 and became vice president in September 2014.  Minor received a Bachelor of Arts degree in political science from the University of North Carolina at Chapel Hill and earned a Master of Public Affairs at the University of North Carolina at Greensboro.

    An active citizen, Timothy serves on the board for the Chatham County Education Foundation.  He served as a trustee of the North Carolina Humanities Council from 2009 until 2016 and as the vice chair from 2014-16.  Minor also served as a member of the Sonja Haynes Stone Center for Black Culture and History Board at the UNC Chapel Hill for several years.  In 2010, he co-founded and was chair of the charter advisory board member of the American Red Cross Greensboro Chapter’s Club Red service committee and served on the Board of Directors for the Greensboro Chapter.  Timothy also served as a Board Member for the Orange County Boys & Girls Club from 2005-07.

     

  • Chris Vlahos | AT07
    #OnTrend with Chris Vlahos

    What’s Up Trendsetters!

    Our guest is Chris Vlahos, of Chris Vlahos Alumni Engagement Consulting  and today’s trend line includes:

    • Characteristics of High Performing Alumni Relations office,
    • Challenges presented by COVID-19,
    • and his career in higher education advancement.

    Full blog post: The 12 Characteristics of a High Performing Alumni Relations Office

    About Chris
    After 20+ years in the marketing and public relations world on the private side, Chris took his talents to his alma mater’s alumni association at THE Ohio State University where he was the vice president for membership and marketing. He went on to lead alumni efforts at the University of Arizona and Case Western Reserve, before fully committing to  his consulting practice first under his own shingle and now under the shingle of one of higher education advancements premier consultancies at Marts and Lundy.

    Here’s a quick listening guide:
    at 2:21 Revelations of a 20-year marketing veteran upon entry to higher education
    at 4:09 Career in Alumni Relations
    at 4:40 The truth about the Penn State Alumni Association
    at 5:27 Alumni Association as the voice of alumni on campus
    at 6:27 Advice for newcomers to the field
    at 9:20 Performance metrics
    at 10:42 Characteristics of a High Performing Alumni Relations Office
    at 12:00 Importance of a strategic planning
    at 13:15 Digital first strategy
    at 15:30 Stop using the term “friendraiser”
    at 16:01 Move alumni to action
    at 17:16 Centralized approach to alumni relations
    at 21:49 Culture of Innovation and purposeful programming

    Full Bio
    Chris is the author of numerous blogs and articles, most notably his work on the link between alumni engagement and fundraising. His most recent report is “The Evolving Role of Alumni Relations: How institutions are organizing, mobilizing and measuring the value of alumni engagement.” He has assisted numerous institutions in the areas of planning and strategy prior to establishing Chris Vlahos Alumni Engagement Consulting LLC in 2015.

    He served as AVP of Alumni Relations at Case Western Reserve University, where he developed engagement strategies that positioned the alumni relations office as the alumni gateway to the university.

    Prior to joining CWRU, Chris was President and Executive Director of the University of Arizona Alumni Association. In this capacity, he was a member of the university Cabinet as well as the Board of Directors for the U of A Foundation.

    Chris began his alumni relations career as VP of Membership & Marketing at The Ohio State University Alumni Association, following a 20-year career in the field of marketing communications. He is a founding member of the Council for Alumni Membership & Marketing Professionals (CAMMP) and has maintained a long affiliation with the Council for the Advancement and Support of Education (CASE). Chris has served CASE as a faculty member in the U.S., Asia and Europe; as a two-time chair of the Summer Institute on Alumni Relations; and as a member of the CASE Commission on Alumni Relations. Chris is a recipient of the CASE Crystal Apple award. 

  • Free Webinar

    Alumni Relations: Dos, dont’s, and what-ifs? of preparing for fall
    Monday, July 20 from 1-2 p.m. EDT
    Register at: https://bit.ly/AlumniRelationsFallPreparations
    Panelist include: 

    • Ralph Amos, Assistant Vice President, Caltech Alumni Relations and Executive Director, Caltech Alumni Association – ramos@caltech.edu
    • J Thomas Forbes, CEO, Indiana University Alumni Association – forbesjt@iu.edu
    • Mo Cotton Kelly, Vice President, Alumni Relations and Communications, UConn Foundation – mcottonkelly@foundation.uconn.edu
  • Bonus Episode | AT06

    What’s Up Trendsetters!

    This is a bonus episode of the Alumni Trending podcast and is a re-airing of an episode of the #OnTheStacks podcast hosted by Bill Corcoran Jr. Check out the #OnTheStacks podcast at www.onthestacks.com.

    I was honored to be a guest on the May 13 episode of #OnTheStacks and I thought that this might be a good way to introduce myself to my Alumni Trending audience.

    On this trend line you will hear about my professional and personal background, the Penn State Alumni Associations COVID-19 approach, and an amazing story about how the Penn State Alumni Association helped Bill propose to his wife.

    Quick listening guide:
    3:45 My career progression
    5:53 My 90 days as a college football player
    8:04 How I become my college mascot
    9:14 What I love about my work: “No two days are the same.”
    13:30 The Penn State Alumni Association’s approach to COVID-19 
    14:56 Form Three Prides (Digital First, Class of 2020, Lifting Up Lions)
    17:48 Using membership as the key for ALL alumni
    21:53 Advice to the Class of 2020
    23:51 Celebrating milestones
    24:48 The power of technology
    28:14 A great wedding proposal

    Thanks for staying #OnTrend with the Alumni Trending podcast.

  • Jay Dillon | AT05

    What’s Up Trendsetters!

    Our guest is Dr. Jay Le Roux Dillon, chief alumni strategist at the University of California – Berkeley and today’s trend line includes:

    • Alumni Identity,
    • Building a Community of Practice during COVID-19,
    • and his career in higher education advancement.

    Here’s a quick listening guide:
    At 4:30 – About me and careers in higher education
    At 7:30 – My ultimate frustration with advancement work (hint: lack of research)
    At 9:50 – What do music and fundraising have in common?
    At 16:15 – What is the best thing alumni and alma mater can do for one another right now?
    At 23:30 – My favorite alumni relations brainstorming exercise
    At 29:30 – Identity making and the alumni experience
    At 34:45 – Creating professional community without “gurus”
    At 40:20 – How to test your own Alumni Identity

    Bio
    Dr. Jay Le Roux Dillon is a redhead, father of a redhead, social scientist, and executive director of alumni relations for the University of California, Berkeley. His research is focused on “Alumni Identity” – a new approach to identifying ideal alumni donors through the lens of social psychology and data science. He was previously director of alumni engagement at the University of San Francisco and executive director of alumni strategic initiatives at UCLA. Jay is dedicated to improving philanthropy in order to bring social justice and equity to education. He is the founder and principal of Alumni Identity Fundraising Consultants and holds a doctorate in organization and leadership from USF and a master’s and bachelor’s degree in music from UCLA.

    A bit about Alumni Identity:
    Your Alumni Identity is that quantifiable part of who you are – your own self-identity – that is related to your alma mater. It’s both a measure of engagement and a predictor of future philanthropy. You can test your own alumni identity in under two-minutes at https://score.alumniidentity.com

    Website: https://alumniidentity.com

    To test your own Alumni Identity: https://score.alumniidentity.com

  • #StopHateForProfit

    I’ve made the decision to stop promoting the podcast on Facebook and Instagram in support of the #StopHateForProfit campaign. People have used this platform to reconnect stay in touch, and find community with others; Facebook should not be a place where racism and hate can thrive. You can connect with the podcast on our website, www.alumnitrending.com and on LinkedIn at https://www.linkedin.com/company/alumni-trending

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